“If you want to change your behavior, change your narrative. If you want to change someone else’s behavior, offer them a more compelling narrative they can tell themselves.”

“When the cost of mistakes is high, we're paralyzed with fear. When the cost of mistakes is low, we can move fast and adapt. Make mistakes cheap, not rare.”

“You don’t need to be smarter than others to outperform them if you can out-position them. Anyone looks like a genius when they’re in a good position, and even the smartest person looks like an idiot when they’re in a bad one.”