“Advertising does not present a lucid message, but in effect, offers an empty vessel to the audience. Communication is not dispatching information from one entity or person to another, but facilitating the mutual exchange of information.”

“Color is not understood through our visual sense alone, but through all our senses.”

“Colors do not exist separately and independently within nature; they are constantly shifting in response to subtle gradations of light. It is language that, magnificently, gives them clear shape.”

“Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.”

“Design is the vocation of taking both old and new media, favoring neither, putting them into a cross-disciplinary perspective, and making full use of all.”

“In a world in which the motive force is the desire to get the jump on the next person, to reap the wealth computer technology is expected to yield, people have no time to leisurely enjoy the actual benefits and treasures already available, and in leaning so far forward in anticipation of the possibilities, they've lost their balance and are in a highly unstable situation, barely managing to stay upright as they fall forward into their next step...”

“Life is that which emerges from entropy's gravitational field. Information (meaning) emanates from the meaninglessness of chaos. From this perspective, life and information carry the same significance.”

“Successful communication depends on how well we listen, rather than how well we push our opinions on the person seated before us.”