“The most creative people are willing to work in the shadow of uncertainty.”

“Ultimately, what we’re after is authenticity… You’ll never stumble upon the unexpected if you stick only to the familiar.”

“Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.”

“The very concept of a limit implies that you can’t do everything you want — so we must think of smarter ways to work… Limits force us to rethink how we are working and push us to new heights of creativity.”

“Whenever filmmakers make a derivative presentation to John, he will often stop them, urging them to slow down, and look beyond what they think they already know. “You must,” he tells them, “go out and do research.””

“Craft is what we are expected to know; art is the unexpected use of our craft.”