Design for Liam Berkeley’s “Pretty Baby” single release merch, pulling the line “Am I too close for comfort?” from the song as a nod to 2020's current events. Taking the typeface from the song’s cover art, we squeezed the glyphs together into a claustrophobic composition printed in puff ink to emphasize the message.

Creative direction: Alex Abaunza

Tie-dye: Abby McDonough

Printing: Westy Perkins

Liam Berkeley “Pretty Baby” Merch